The profession of digital valuation is in its infancy. There is not much information to be found about establishing the worth of websites and appraising other digital assets such as ecommerce sites, online platforms and apps. In fact, to my knowledge there is only one book ever written about digital valuations and that is one I wrote myself. I doubt that there are many digital asset and valuation specialists walking on this planet. When it is up to me I would like to change that. There is so much going on in digital M&A and digital investments that there really is a need for more knowhow on digital assets among M&A consultants, investment bankers and investors.